1. Reduced Wait Times
One of the biggest deciding factors if customers should stay or leave a restaurant is the wait time. It’s clear that the shorter the wait, the more likely a customer will choose that establishment over others. Self-service kiosks accelerate the ordering process, resulting in reduced wait times.
According to a recent study on checkout lines, 69% of customers said long lines were the most irritating part of shopping.
Reduced wait times means more guests are able to be served, resulting in more revenue.
2. Convenient Contactless Experience
The concept of a contactless dining experience brought a bit of uncertainty to the world when it first went into effect. Now it is increasingly demanded by customers due to its convenience and safety. Self-service kiosks give customers the ability to order and pay themselves.
Kiosks can accept a variety of payments, and customers gain peace of mind because their credit or debit card never leaves their possession. Self-service kiosks can accommodate tasks such as splitting the bill. Nearly 75% of customers rated the ability to split the bill as their most desired self-payment feature.
Featuring a device that allows for self-payment options like kiosks offers an abundance of convenience and comfortability for customers. Guests are able to checkout when they are ready without feeling pressure from the server, evoking a higher tip percentage.
About 61% of consumers say they now prefer to make purchases from businesses that accept contactless payments.
3. Increased Order Accuracy
Self-service kiosks guarantee order accuracy. Human error from employees is a big factor in inaccurate orders being sent to the kitchen. With kiosks, the customer simply puts in their order themselves, leaving any changes made ultimately up to them.
If the customer has a personalized order with several add on or removing items, they can type it in themselves, rather than the back and forth telling the worker and possibly ending up misunderstood.
Approximately 47% of diners say they would use self-service technology, such as a QSR kiosk, to customize their orders.
Orders get sent back and received quicker when the customer inputs their food/drink items. With customers being served faster it is possible to accept more orders, 47% of diners.
4. Effective Up selling Techniques
Restaurant operators are finding an increase in revenue due to the fact that kiosks automatically upsell – counter people do not.
Self-service kiosks encourage people to spend more, 20% on average. The most popular items are initially shown on the screen to entice customers from the start.
The system has the functionality to suggest additional items to customers like extra-topping or a side-on dish. When up selling is done in person, most times, guests don’t like it. But when guests see suggestions as information, they are more likely to order.
Self-ordering kiosks are known to generate orders up to 30% higher in value than orders placed in person.
5. Preferred Ordering & Paying Method
Majority of customers favor self-service kiosks because of their operational value. Another factor is the personalization kiosks bring.
When first approached, kiosks tend to have a welcoming screen and photos of all their food and drink items. Showing photos of the exact meals makes an easier and faster ordering process for customers.
Kiosks positively impact customer mood and touch screens create “experiential and effective feelings” in customers.
Some may like to beg to differ, but eliminating the human factor from the equation is an advantage. These machines do not get tired or sick, functioning at their optimum even during the busiest times. Customers want an enjoyable experience when dining and if your staff is tired or is having a bad day, that could affect sales and potential customers.
6. Improved Customer Experience
Customers crave autonomy, and being able to control their buying experience with self-service kiosks will keep them satisfied with their experience.
Self-serve kiosks allow customers to check that all of their information is correct, which reduces errors. It can also solve the problem of long wait times, allowing your customers and staff to move at a faster pace.
7. Save Resources
Many resources can be saved by using self-service kiosks- mainly staff time. The kiosk allows customers to place their own orders, which frees up workers to make the order, clean the space, stock materials, and more.
